The Process


Selling a home shouldn't feel overwhelming. Here's exactly how we'll get you from listing to closing day.

We start by getting your home ready to show. That means tackling repairs and updates and giving it a thorough, top-to-bottom cleaning, from general maintenance and curb appeal to a tidy, organized interior.

I'll walk you through a full seller's checklist so nothing gets missed, from small fixes like chipped paint and burned out lights to bigger prep like clearing counters and storing away excess furniture.

Pricing your home right takes more than a guess. I review past sales for homes like yours, study the active listings you'll be competing with, and weigh your home's condition, an updated kitchen or renovated rooms can factor directly into the number.

Where we land also depends on the market. In a seller's market, with more demand than supply, we can price with confidence. In a buyer's market, pricing closer to comparable homes keeps you competitive.

Staging isn't always necessary, but it's rarely a bad idea. Buyers need to picture themselves in the space, and staged homes typically sell for 1 to 5 percent more. On a million dollar home, that's $10,000 to $50,000 back in your pocket. I'll walk you through exactly what your home needs, if anything.

Marketing a home today takes more than an MLS listing and a sign in the yard. My media team creates cinematic video tours and short-form content that let buyers feel your home before they ever walk through the door, building an emotional connection and a sense of exclusivity that drives more views, more showings, and stronger competition among buyers.

My in-house graphic designer builds everything we need to market your home properly, and I run targeted ad campaigns across Instagram, Facebook, and Google to keep it in front of serious buyers.

I also host events like open houses and neighborhood wine and cheese nights, and invite other local agents to film their own home tour Reels, multiplying your home's exposure well beyond my own audience.

This is often the hardest part. Your home needs to stay presentable and ready to show, sometimes on short notice, for as long as it takes to find the right buyer.

Once offers start coming in, we review each one together, price, deposit, terms, conditions, inclusions and exclusions, and the closing date, and decide whether to accept, counter, or decline.

If the buyer's inspection turns up issues during escrow, we'll work through any repair requests or credits together. You're never obligated to fix everything, but staying reasonable keeps the deal moving.

We schedule the closing, you hand over the keys, and you collect the check. Commission is typically 5 percent of the sale, split evenly between the buyer's and seller's agencies, and a portion of my share goes right back into the marketing, materials, and support that got your home sold.

DOWNLOAD MY COMPLETE GUIDE TO SELLING YOUR HOME

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